Internal linking: a simple strategy
Link related pages using descriptive anchor text, and route links toward your most important pages. Good internal linking spreads authority and helps navigation.
Internal links quietly shape how both people and search engines move through your site. They are one of the highest-leverage, lowest-effort things you can improve — and a little intention here pays off across every page.
The whole strategy fits into three habits.
Connect related content
Link naturally between pages that genuinely relate to each other. This helps visitors discover more of your site and helps search engines understand how your content fits together, which strengthens the whole site rather than a single page.
Use descriptive anchor text
The clickable words should describe the destination, not say 'click here' or 'read more'. Descriptive anchors tell readers what they will get and give search engines context about the linked page — the words you link with are a signal about where they lead.
| Weak | Strong |
|---|---|
| click here | how to choose a template |
| read more | our pricing plans |
| this page | the customization guide |
| link | website speed checklist |
Point to your key pages
Send more internal links toward the pages that matter most — your services, your best content, your conversion pages. Internal links pass importance around your site, so guide that flow deliberately toward the pages you most want to rank and to be seen.
Route internal links toward the pages you most want to succeed.
- ✓Link naturally between related pages.
- ✓Use descriptive anchor text, never 'click here'.
- ✓Point extra links toward your most important pages.
- ✓Internal links spread importance and aid discovery.
- ✓Prioritize the reader — useful links are good SEO.