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Template licensing explained: personal vs commercial

24 December 2025 · 5 min read · By TM Team
TL;DR

A standard commercial license covers one live end-product, including client work. You need an extended license only when the template itself is part of a product you sell.

License confusion causes most template disputes — and almost all of it is avoidable. The rules look intimidating but come down to two questions. Answer those and you will know exactly what you are allowed to do.

Here is licensing in plain language, without the legalese.

The two questions that decide everything
First: is this one live end-product? Second: am I selling the template itself? A single site for you or a client is standard commercial use. Reselling the template as part of your own product needs an extended license.

What a standard commercial license allows

A commercial license typically lets you build for yourself or a paying client, modify the files freely, and ship a finished site as one live end-product. It is the license most people need for most projects, including client work.

Standard commercial license, at a glance
You canYou cannot
Build one live siteResell the raw files
Use it for a clientList it on another marketplace
Modify everythingShare it as a free download
Ship a finished productReuse one license across many sites

When you need an extended license

If you are building a SaaS starter kit, a paid theme, or anything where your buyers receive the template as a deliverable, that is an extended-license scenario — typically one per product you sell. The line is simple: are people paying you, in effect, for the template itself?

Which license do you need?
One end-product?
Selling the template itself?
Standard or extended

Most projects are one end-product and need only a standard license.

Client work is usually fine
Delivering a finished site to a client under a standard license is normal commercial use. The extended license is about reselling the template, not about who pays for the site.

The rules in brief

  • One live end-product is standard commercial use.
  • Client work is included in a standard license.
  • Redistributing raw files is never allowed.
  • Selling the template as a product needs an extended license.
  • When unsure, read the specific terms or ask the seller.
Can I use one license for many client sites?
Usually one standard license covers one live end-product. Multiple unrelated sites generally need a license each — check the specific terms.
Do I owe anything on future updates?
With lifetime-updates templates, no. You keep receiving improvements to what you bought at no extra cost.
Can I modify a template under a standard license?
Yes. Modifying the code, layout and content is exactly what the license is for. What you cannot do is resell the files themselves.
What if I am not sure which license I need?
Ask the two questions — one end-product, and are you selling the template itself. If still unsure, contact the seller before you build.
template licensecommercial licensepersonal useclient projects