Landing page vs multi-page website: which do you need
Use a single landing page for one campaign or product with one goal. Use a multi-page site when you need depth, multiple audiences and stronger SEO.
When a landing page wins
A focused landing page is ideal for a launch, a campaign, a single product or lead capture. One narrative, one call to action, no distractions — which is exactly why landing pages tend to convert well for a specific goal.
When a multi-page site wins
Multiple products, audiences or services need room to breathe. Separate pages let you target different search queries, tell a fuller story and build credibility with about, work and contact pages that a single page cannot hold.
You can start small and grow
Many businesses launch on a landing page to validate quickly, then expand into a multi-page site as they add content. Choosing a template family that offers both makes that transition painless.