Guides on templates, design, code and SEO
31 articles on shipping better websites faster — from choosing a template to what actually helps you rank.
Perplexity and the rise of answer engines: what's actually changing
Perplexity represents a real shift from ten blue links to a synthesized answer with citations. It doesn't replace Google for most people yet, but it previews how attribution and visibility are starting to work differently.
Video SEO basics for small business websites
A video sitting silently on your page is invisible to search engines unless you tell them what's in it. Here's how to make video content actually discoverable.
The complete guide to Core Web Vitals and technical performance
Everything that goes into genuinely fast pages, in one place: what Core Web Vitals actually measure, the specific causes behind poor scores, and a prioritized checklist to fix them.
How ChatGPT Search works for small businesses: what OpenAI documents
ChatGPT Search can search the web and cite sources, but inclusion starts with provider-specific access. Here is the practical guidance OpenAI publishes—and what it does not promise.
Mobile SEO: what actually matters in 2026
Google ranks your site based on its mobile version, full stop. Here's what mobile-first indexing actually requires, and why your template's responsiveness is doing more SEO work than you realize.
What are AI Overviews, and how do you appear in them?
AI Overviews answer the question right inside the search results page, before a single blue link. Here's exactly how that surface works and what makes a page eligible to be cited in one.
Core Web Vitals explained simply (no jargon)
LCP, INP and CLS sound technical, but each one just measures something a visitor actually feels: how long they wait, how snappy the page feels, and whether things jump around. Here's what each one means and why it matters.
Google Analytics 4 basics for small business owners
GA4 works differently from the analytics tools that came before it. Here's what actually changed, how to set up the handful of events that matter, and which reports are worth your time.
E-E-A-T explained for small business websites
E-E-A-T isn't a ranking algorithm you can reverse-engineer, it's a quality framework Google's human raters use to judge content. Here's what each letter means in practice, with concrete things a small business can actually do.
How to get your first backlinks as a small business
You don't need an outreach campaign or a budget to earn your first backlinks. You need a short list of places that are already inclined to link to a business like yours.
SEO for multilingual websites: the basics that matter
Adding a second language to your site is good for reach and genuinely tricky for SEO if you get the technical basics wrong. Here's what actually matters.
Backlinks explained simply for small business owners
A backlink is one website vouching for another. Here's what that actually means for your ranking, why quality beats quantity, and how to think about links without falling into spammy tactics.
llms.txt explained: should your website have one?
llms.txt is a proposed markdown file that hands AI systems a clean summary of your site instead of making them guess from raw HTML. It's not an official standard yet, but it's cheap to add and unlikely to hurt.
How to write FAQ content that gets cited by AI answer engines
Most FAQ sections are written for search engines, not for the people reading them — and AI answer engines can tell the difference. Here's how to write ones that get quoted.
The complete guide to website analytics: measuring what matters
Most websites measure the wrong things. This guide covers the metrics that actually matter for conversion and SEO, how to set them up, and how to turn data into decisions.
The complete guide to content marketing for small businesses
How to attract and keep customers by creating genuinely useful content — strategy, topic clusters, formats, SEO and AI, distribution, and turning readers into customers.
The complete guide to SEO for small businesses
Everything a small business needs to be found in search — how ranking works, keywords, on-page and technical SEO, content, local SEO, AI answer engines and measurement — in one guide.
Technical SEO basics: crawlability, sitemaps and robots.txt
Before content can rank, search engines have to find, crawl and index it. Technical SEO makes sure nothing blocks the door.
On-page SEO: how to optimize a single page
On-page SEO is everything you control on a page to help it rank: title, headings, content, links and structure. Here's the checklist.
How to build content clusters and topical authority
Ranking for a topic means covering it deeply. Content clusters — a pillar page plus supporting articles — build the authority search rewards.
How to write content that ranks and gets cited by AI
Content that ranks and gets cited is genuinely helpful, clearly structured and trustworthy. Write for people first — search and AI reward the same things.
How to add structured data (schema) to your website
Structured data tells search engines and AI exactly what your content means. It powers rich results and makes you easier to cite.
Local SEO: how to rank in your city
Local SEO is how nearby customers find you. Get your Google Business Profile, consistent details, reviews and local content right to rank in your city.
Answer Engine Optimization: how to get cited by ChatGPT, Perplexity and Claude
AI answer engines summarize and cite sources. Answer Engine Optimization makes your content clear, structured and quotable so LLMs surface you.
Keyword research for small websites
Keyword research finds the words your customers actually search. For small sites, focus on intent and long-tail terms you can realistically win.
Do website templates hurt SEO? Myths, risks and a real source audit
A website template is not an automatic SEO penalty. We inspected two live Template Market products and separated what Google documents from what still depends on your content and implementation.
One-page vs multi-page: the SEO trade-offs
A one-page site is elegant but limited for search. Understanding the trade-off helps you choose without regret.
How to write meta titles and descriptions
Meta titles and descriptions are your ad in the search results. Written well, they win the click even when you rank below rivals.
Image alt text: how to write it well
Alt text serves people using screen readers and helps search understand your images. A few good habits make it useful, not noise.
How to structure headings for SEO and readability
Headings are the skeleton of a page. Get the hierarchy right and both readers and search engines follow your content easily.
Internal linking: a simple strategy
Internal links quietly shape how people and search engines move through your site. A little intention here pays off across every page.